Siyaram’s Welcomes Ranbir Kapoor As New Brand Ambassador
Siyaram’s, one of India’s leading manufacturers of premium suiting and shirting fabrics and fashion apparel, has announced Bollywood superstar Ranbir Kapoor as its new brand ambassador. This strategic partnership aims to elevate the brand’s appeal among the youth, connecting with a new generation of consumers who seek style, sophistication, and an unparalleled sartorial experience.
With a heritage spanning nearly five decades, Siyaram’s has become synonymous with high-quality products, continuous innovation, and designs that are both locally rooted and globally inspired. Known for its exceptional craftsmanship and commitment to excellence, Siyaram’s has consistently pushed the boundaries of fashion, making global trends accessible to Indian consumers. Their products embody a perfect blend of tradition and modernity, resonating with millions of customers across the country.
“We are very excited to welcome Ranbir Kapoor to the Siyaram’s family,” said Ramesh Poddar, Chairman and Managing Director of Siyaram’s. “This collaboration goes beyond a mere celebrity endorsement. While Ranbir’s star power is undeniable, what truly drew us to him was his genuine persona and the effortless style he embodies. His personality perfectly reflects the values of timeless elegance, unwavering confidence, and a commitment to staying ahead of the times. Together, we aim to craft a powerful narrative that will inspire today’s youth and propel Siyaram’s to even greater heights.”
Expressing his excitement, Ranbir Kapoor shared, “I am extremely happy to be a part of the Siyaram’s family, and in a way, it feels like coming home. Siyaram’s commitment to innovation, reliability, and superior quality are values I truly admire. It’s an iconic brand and a family favorite, like in most Indian households. Their collection resonates with my style, offering designs that exude sophistication. Growing up, I vividly remember watching their larger-than-life advertisements on TV, which left a lasting impression. To be a part of this legendary legacy feels like a childhood dream coming true. It’s truly a nostalgic homecoming and an honor to be the new face of Siyaram’s, a brand that has earned the respect and admiration of generations.”
As Siyaram’s embarks on this exciting new chapter, the brand plans to blend its storied heritage with the contemporary appeal of Ranbir Kapoor, aiming to further strengthen its position as one of India’s most loved fashion brands across generations.
