February 13, 2025
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Apparel, Fashion, Retail

Harsh Vardhan Jalan’s ‘Prana’ Couture Collection With Liva Fabrics Breathes New Life Into Fashion

Promising fashion designer Harsh Vardhan Jalan has joined forces with Liva Fabrics, the premium offering from the house of Birla Cellulose, to present an extraordinary couture collection that redefines sustainable fashion. The collection, inspired by “Prana”—the ancient Indian concept of the vital life force—showcases a harmonious blend of cultural heritage, modern
Apparel, Fashion, Retail

Jaypore Partners With Shobitam to Showcase India’s Artisanal Craftsmanship

Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd, has announced partnership with Shobitam, the renowned direct-to-consumer (D2C) ethnic fashion brand. This collaboration will bring Shobitam’s exclusive collections—including the popular ‘Shobitam Vidya Balan’ line and handwoven pure silk sarees featuring award-winning weaves—into Jaypore’s
Apparel, Fashion, Retail

VisionNxt: Modernizing Fashion Forecasting In India With AI And EI

The National Institute of Fashion Technology (NIFT), Mumbai, hosted a landmark event on January 8, 2025, at Nishta Bhavan, Churchgate, Mumbai, to spotlight VisionNxt, India’s first AI and EI-driven fashion forecasting platform. Developed under the aegis of the Ministry of Textiles, Government of India, VisionNxt’s innovative approach integrates artificial intelligence (AI)
Apparel, Fashion, Retail

Van Heusen Launches ‘VH Evening’ Sub-Brand For Eveningwear

Van Heusen, known for premium formal and wedding wear under Aditya Birla Fashion and Retail Ltd, has unveiled its new sub-brand, ‘VH Evening,’ marking its entry into the eveningwear segment for men and women. The line blends sophistication with bold, dressed-up casuals, designed to redefine evening elegance and cater to modern, style-conscious professionals. The debut […]