WforWoman, part of Aditya Birla Fashion and Retail Ltd, has unveiled an AI-generated film capturing its participation at Paris Fashion Week, marking an industry-first initiative among Indian fashion brands. The campaign reimagines post-runway storytelling by extending the narrative of its
Ajmera Fashion Ltd has announced an aggressive retail expansion plan, targeting over 400 stores across India by March 2027, up from its current network of around 250 outlets. The company aims to strengthen its presence not only in metro cities but also in fast-growing Tier II and Tier III markets, improving accessibility to affordable fashion […]
The pace of fashion trend cycles is accelerating rapidly, compelling brands and manufacturers to rethink traditional product development models and adopt faster, more agile approaches to stay competitive. No longer governed by seasonal calendars, trends are increasingly driven by digital platforms, influencers and the evolving preferences of Gen Z. As a result, styles now
RSWM Ltd., the flagship company of the LNJ Bhilwara Group, showcased its latest denim innovations at Gartex Texprocess India 2026, held from April 9–11 at the Bombay Exhibition Centre, Mumbai. The company unveiled its indigo-inspired Autumn/Winter 2027 denim collection, In-DIG’o Alchemy – Where chemistry creates character, highlighting its focus on innovation,
Myntra has appointed Alia Bhatt as the brand ambassador for both Myntra and Myntra Beauty, strengthening its connect with young, digitally engaged consumers. The partnership brings together one of India’s leading fashion and beauty platforms with a celebrity known for her strong cross-generational appeal, aligning with Myntra’s strategy to deepen consumer engagement across
TrusTrace has reported strong early adoption of One Retail Hub, its free digital platform designed to streamline supply chain compliance across the fashion industry. Within seven weeks of launch, brands using the platform have achieved average time savings of 70% in compliance reporting, addressing long-standing inefficiencies caused by fragmented, retailer-specific data
Primark has officially opened its first store in the UAE at The Dubai Mall, marking its second outlet in the Middle East and its 19th entry into global market. The launch, in partnership with Alshaya Group, signals a key milestone in the retailer’s international expansion strategy. The flagship store spans over 60,000 sq. ft on […]
D’Decor Home Fabrics has expanded its retail footprint with the launch of a new exclusive showroom in Kolhapur on March 27, 2026. The latest addition marks another step in the brand’s ongoing nationwide expansion, reinforcing its growing connect with consumers seeking premium, design-led home décor solutions. The new showroom is positioned as a signature destination,
Aditya Birla Fashion and Retail Limited is strengthening its value fashion portfolio as its Gen-Z focused brand OWND! marks a major milestone of 75 stores across India, alongside its strategic entry into Mumbai. The brand has launched two new stores in the city, located at Infiniti Mall, Malad and R-Mall, Thane, further expanding its presence […]
TechnoSport has expanded its retail footprint with the launch of its 45th Exclusive Brand Outlet (EBO) in Bhagalpur, marking a strategic move to deepen its presence in emerging Tier-2 and Tier-3 markets. Located on Dr. Rajendra Prasad Road, the new ~3,000 sq. ft. store underscores the brand’s focus on strengthening organised retail across high-growth regional […]





















