A new wave of interactive fashion is emerging as QR code-enabled apparel transforms everyday clothing into a tool for digital engagement. One such concept, Dont Click On Me (DCOM), is gaining attention for combining wearable technology with behavioural psychology to create curiosity-driven
H&M has announced plans to enter Argentina with its first store set to open in 2027, marking a further step in its Latin American expansion strategy. The Swedish fashion retailer will partner with franchise operator Hola Moda to establish its presence in the country, extending its regional footprint where it already operates across multiple markets […]
BIBA has introduced BIBA NXT, a new sub-brand aimed at Gen Z and young millennials, marking its entry into the contemporary ethnic wear segment. The collection features modern silhouettes and versatile styling, blending Indian craftsmanship with global design influences. Key pieces include halter neck kurtas, corset tops, skirts and fusion sets, with an emphasis on […]
At the 61st edition of Femina Miss India in Bhubaneswar, Indian handloom heritage took centre stage through a unique presentation titled Vishwa Sutra – Weaves of India for the World. The collection was unveiled by the Office of the Development Commissioner (Handlooms) under the Ministry of Textiles in collaboration with the National Institute of Fashion […]
Retail organizations from the United States, Canada and Mexico have reaffirmed their strong support for the United States-Mexico-Canada Agreement (USMCA/CUSMA), stressing the need to preserve and strengthen the trilateral trade framework ahead of its scheduled 2026 review. During a recent visit to Washington, the Retail Council of Canada (RCC) met with the National Retail
WforWoman, part of Aditya Birla Fashion and Retail Ltd, has unveiled an AI-generated film capturing its participation at Paris Fashion Week, marking an industry-first initiative among Indian fashion brands. The campaign reimagines post-runway storytelling by extending the narrative of its Spring-Summer 2026 collection through immersive, AI-driven visuals. The film blends
Ajmera Fashion Ltd has announced an aggressive retail expansion plan, targeting over 400 stores across India by March 2027, up from its current network of around 250 outlets. The company aims to strengthen its presence not only in metro cities but also in fast-growing Tier II and Tier III markets, improving accessibility to affordable fashion […]
The pace of fashion trend cycles is accelerating rapidly, compelling brands and manufacturers to rethink traditional product development models and adopt faster, more agile approaches to stay competitive. No longer governed by seasonal calendars, trends are increasingly driven by digital platforms, influencers and the evolving preferences of Gen Z. As a result, styles now
RSWM Ltd., the flagship company of the LNJ Bhilwara Group, showcased its latest denim innovations at Gartex Texprocess India 2026, held from April 9–11 at the Bombay Exhibition Centre, Mumbai. The company unveiled its indigo-inspired Autumn/Winter 2027 denim collection, In-DIG’o Alchemy – Where chemistry creates character, highlighting its focus on innovation,
Myntra has appointed Alia Bhatt as the brand ambassador for both Myntra and Myntra Beauty, strengthening its connect with young, digitally engaged consumers. The partnership brings together one of India’s leading fashion and beauty platforms with a celebrity known for her strong cross-generational appeal, aligning with Myntra’s strategy to deepen consumer engagement across





















