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Apparel, Fashion, Retail

Myntra Ropes In Alia Bhatt As Brand Ambassador For Fashion And Beauty

Myntra has appointed Alia Bhatt as the brand ambassador for both Myntra and Myntra Beauty, strengthening its connect with young, digitally engaged consumers. The partnership brings together one of India’s leading fashion and beauty platforms with a celebrity known for her strong cross-generational appeal, aligning with Myntra’s strategy to deepen consumer engagement across
Apparel, Fashion, Retail

TrusTrace’s One Retail Hub Gains Early Traction, Cuts Compliance Time by 70%

TrusTrace has reported strong early adoption of One Retail Hub, its free digital platform designed to streamline supply chain compliance across the fashion industry. Within seven weeks of launch, brands using the platform have achieved average time savings of 70% in compliance reporting, addressing long-standing inefficiencies caused by fragmented, retailer-specific data
Apparel, Fashion, Retail

D’Decor Home Fabrics Strengthens Retail Presence With Kolhapur Showroom Launch

D’Decor Home Fabrics has expanded its retail footprint with the launch of a new exclusive showroom in Kolhapur on March 27, 2026. The latest addition marks another step in the brand’s ongoing nationwide expansion, reinforcing its growing connect with consumers seeking premium, design-led home décor solutions. The new showroom is positioned as a signature destination,
Apparel, Fashion, Retail

Pantaloons Launches Samantha Ruth Prabhu’s ‘Truly SMA’ Label

Pantaloons, part of Aditya Birla Fashion and Retail Ltd., has introduced ‘Truly SMA,’ a contemporary fashion label by actor Samantha Ruth Prabhu, marking a deeper collaboration with the brand ambassador. The label was unveiled at Pantaloons’ flagship store in Hyderabad, drawing strong interest from fashion enthusiasts. The launch reflects Pantaloons’ strategy to expand its