Abhay Deol Joins Colorplus For Next Stage Of Its Iconic Journey
ColorPlus, one of India’s recognised menswear brands, has unveiled its Autumn Winter 2026 campaign, ‘Live the Pause’, featuring actor Abhay Deol.
The campaign brings together ColorPlus’ distinctive approach to contemporary casual dressing with Deol’s individualistic outlook and instinct to live life on his own terms.
For years, ColorPlus has maintained a distinctive position in casual menswear. The brand pioneered the concept of ‘Smart Casuals’, introducing greater ease into menswear by drawing inspiration from international styles while developing its own design identity. Over the years, it has built a strong following for premium casual wear, combining classic pieces, comfort and character.
The ‘Live the Pause’ campaign explores a different relationship with time – the freedom to slow down, step away from the noise and enjoy life at one’s own pace. It focuses on making time for the things that matter, without constantly looking ahead to the next milestone.
The campaign’s philosophy aligns with Abhay Deol’s approach to life and work. Known for following his own path rather than convention, Deol brings a personal dimension to the campaign’s message of individuality and making space for the things one enjoys.
Corduroy Takes Centre Stage
For Autumn Winter 2026, ColorPlus places corduroy at the heart of the collection. Known for its texture, warmth and character, the fabric brings a sense of classic menswear nostalgia while fitting naturally into the contemporary wardrobe.
Through ‘Live the Pause’, ColorPlus shifts the focus from the constant pursuit of the next milestone to the freedom to appreciate the moments in between.
Speaking about the Autumn Winter 2026 collection, Satyaki Ghosh, Wholetime Director & CEO, Raymond Lifestyle, said, “‘Live the Pause’ captures that character in a way that feels very natural to the brand: the confidence to slow down, enjoy the moment and live life on your own terms. By infusing classic wardrobe staples with a bold, vibrant colour palette, we are elevating everyday essentials that bring energy, confidence, and effortless style into daily life.”
Sharing his thoughts on the campaign and its philosophy, actor Abhay Deol said, “I’ve always valued associations that feel authentic and have a point of view beyond the product itself. ColorPlus, with its longstanding connection to menswear, is now embracing a more contemporary expression of how a man chooses to live, dress and spend his time. I’m genuinely happy to be part of this new chapter with Raymond. ‘Live the Pause’ is a thought that feels especially relevant today, and I look forward to bringing this spirit to life through the AW’26 campaign.”
With ‘Live the Pause’, ColorPlus turns its attention to the quieter side of life, focusing less on what comes next and more on appreciating where one is.
