PUMA has signed a long-term agreement with the Portuguese Football Federation (FPF), marking a significant milestone in the brand’s football strategy. Starting in 2025, PUMA will provide equipment for all male, female and youth teams, as well as the federation’s futsal, beach football and
PUMA has unveiled Green Flags, a five-part podcast series focused on sustainability, hosted by Manchester United captain Maya Le Tissier, fashion expert Oli Bromfield and pro-footballer-turned-content creator Moses Duckrell. The series aims to engage Gen Z listeners and raise awareness about how small changes can combat climate change. The podcast features a fun and
Siyaram’s, India’s leading textile and fashion powerhouse, proudly announces the opening of its second DEVO store in Pitampura, Delhi. This milestone marks DEVO’s expanding presence in men’s ethnic occasion wear, following the successful launch of its flagship store in Lajpat Nagar, Delhi, last month. Rooted in the philosophy of “Made of India”, DEVO blends
The Clothing Manufacturers Association of India (CMAI) inaugurated the 2nd edition of Brands of India on November 12, 2024, at Za’abeel Hall 4, Dubai World Trade Centre. Supported by the Ministry of Textiles, Government of India, and key industry groups like AEPC and TEXMAS, the event features over 150 leading Indian apparel brands and manufacturers. […]
Jaypore, the ethnic wear brand from Aditya Birla Fashion and Retail Limited (ABFRL), celebrated its commitment to India’s rich artisanal traditions with the grand opening of its Guwahati store. The event showcased the perfect blend of heritage and contemporary elegance that defines Jaypore’s ethos, offering a platform to promote traditional crafts and connect with Assam’s
Tasva, the premier Indian menswear brand from Aditya Birla Fashion and Retail Ltd, in collaboration with designer Tarun Tahiliani, has launched its first Northeast store in Guwahati. Spanning over 3,800 sq. ft., the new location offers a luxurious shopping experience and showcases Tasva’s Autumn-Winter 2024 Wedding Collection, blending contemporary design with traditional
Allen Solly, a leading brand under Aditya Birla Fashion and Retail, has launched its largest store in India in Hyderabad’s upscale Banjara Hills, introducing a fresh brand identity. This expansive 5,300 sq. ft. store, spanning three levels, offers a world-class shopping experience designed to meet the growing fashion needs of Hyderabad’s style-conscious consumers. The new
Pilot Knit Garment, a leading Thai sportswear manufacturer and part of Yong Udom Textile Group, has implemented Coats Digital’s FastReactPlan to streamline its production planning. This digital solution aims to improve efficiencies, enhance On-Time Delivery Performance (OTDP), and reduce lead times by integrating accurate planning and forecasting data. Established in 1986,
Reid & Taylor, the premium menswear brand, has unveiled its latest campaign, ‘Man on a Mission,’ starring Bollywood superstar Vicky Kaushal. This initiative embodies the brand’s ethos of ambition, resilience and an unwavering commitment to excellence. The campaign celebrates men who pursue everyday missions, drawing inspiration from Vicky’s own journey from
Siyaram Silk Mills has unveiled its newest retail outlets as part of its strategic push to enhance direct customer engagement and offer a seamless shopping experience. The new stores will address the rising demand for fast fashion and ethnic wear, underscoring the company’s ambitious growth plans. The fast fashion outlets, branded under ZECODE, will cater […]