Reliance Brands Partners With SKIMS To Bring Kim Kardashian’s Shapewear Label To India
Reliance Brands Limited (RBL), the luxury and premium retail arm of Reliance Retail, has entered into a long-term partnership with global shapewear and lifestyle brand SKIMS to introduce the label to the Indian market.
As part of the agreement, Reliance Brands will operate SKIMS across both physical and digital retail channels in India, with the brand’s first stores set to open in Delhi and Mumbai. The partnership marks SKIMS’ official entry into one of the world’s fastest-growing fashion and beauty markets.
Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has emerged as one of the fastest-growing apparel brands globally, offering shapewear, underwear, loungewear and apparel designed around comfort, inclusivity and body confidence. The brand has expanded its portfolio in recent years to include menswear and the recently launched NikeSKIMS line.
Commenting on the partnership, Isha Ambani, Director, Reliance Retail Ventures Limited, said, “SKIMS has changed how the world thinks about shape, comfort and inclusivity, and it speaks directly to a new generation of Indian consumers who want fashion that is both aspirational and made for them. We are proud to introduce SKIMS to India and to build it here for the long term.”
Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, said the company has witnessed significant interest from Indian consumers and looks forward to welcoming customers to its first stores in the country.
Jens Grede, Co-Founder and CEO, SKIMS, noted that Reliance Brands’ strong track record of building leading global fashion and lifestyle brands in India makes it an ideal partner as SKIMS continues its international expansion.
The India entry comes as SKIMS accelerates its global retail expansion, following recent store openings in London and Dubai. The company was recently valued at US$ 5 billion after raising US$ 225 million in funding.
