GreenCore And Emerson TEN Partner To Boost TreeFree Diaper Retail Impact Across Europe

GreenCore Solutions Corp., the global pioneer in tree-free disposable baby diaper innovation, today announced a strategic partnership with Emerson TEN OÜ (“Emerson”), a leading Estonian provider of retail display and point-of-sale (POS) solutions. This collaboration aims to enhance in-store visibility and sales performance for TreeFree Diaper and FemCare UltraThin products across major European markets.

Under the partnership, Emerson will design and implement high-impact POS displays customized for GreenCore’s expanding retail footprint across grocery, drugstore, and convenience store channels. These advanced display systems are engineered to help retailers highlight and efficiently restock TreeFree Diaper products, increasing shopper engagement and accelerating sales velocity.

“Partnering with Emerson TEN is a natural extension of our mission to bring TreeFree Diaper to more European parents through retail partners who value sustainability and innovation,” said Matthew Keddy, CEO of GreenCore Solutions. “Their expertise in dynamic in-store merchandising will empower our retail customers to capture the attention of eco-conscious Gen Z and Millennial shoppers, while driving faster sell-through rates.”

TreeFree Diaper is the world’s first large-scale, private label, tree-free and cellulose-free disposable diaper. By eliminating tree-derived fiber, the product reduces CO₂ emissions by up to 85% and lowers water usage by up to 90% compared to conventional pulp-based alternatives. These sustainability milestones resonate strongly with Europe’s 224 million Gen Z and Millennial consumers, who make up more than half of the EU population and are leading demand for environmentally responsible hygiene products.

Emerson TEN will support the initiative with a suite of retail merchandising solutions, including custom display units, shelf-ready marketing kits and rapid restocking systems

All designs are tailored for seamless integration into European retail formats. Emerson will also provide local customer support and oversee timely production and delivery across the continent.

“European consumers increasingly expect their favorite hygiene products to be both high-performance and environmentally responsible,” said Ronny Ahlers, CEO of Emerson TEN. “Our collaboration with GreenCore combines cutting-edge POS innovation with a revolutionary diaper that meets those expectations.”

The initial rollout will focus on priority European markets, with broader expansion planned through 2026 as GreenCore scales its Retail Private Label Program (RPLP). Each TreeFree Diaper pack includes a QR code linked to GreenCore’s eco Score App, offering shoppers instant access to transparent, real-time sustainability and sourcing data at the point of sale.