Rhea Kapoor Launches Pantaloons Festive Edit
Pantaloons, one of India’s most loved fashion and lifestyle retailers from Aditya Birla Fashion and Retail Ltd. (ABFRL), unveiled its new Festive Edit collection at the relaunch of its flagship R City Mall store in Mumbai. The occasion was graced by Bollywood style icon Rhea Kapoor, who also hosted an exclusive Styling Masterclass, inspiring shoppers to create versatile festive looks.
The newly designed 30,000 sq. ft. Pantaloons store embodies the brand’s refreshed retail identity a vibrant, contemporary fashion destination that encourages exploration and self-expression.
The all-white interiors provide a modern canvas for discovering Pantaloons’ wide portfolio, spanning apparel, ethnic wear, accessories, cosmetics, and fragrances from 20+ brands, including popular in-house labels like Rangmanch, Honey, Peregrine, People, SF Jeans Co., 7 Alt, and Indus Route.
At the launch, Rhea Kapoor curated standout ensembles from the Festive Edit, showcasing the season’s rich jewel tones, luxe textures, modern silhouettes, and playful layering options. Her masterclass guided guests on mixing and matching pieces for every occasion – from festive celebrations to chic everyday wear.
“The relaunch of our R City Mall store marks a new era for Pantaloons,” said Sangeeta Tanwani, CEO, Pantaloons and OWND!. “Our contemporary design and vibrant ambience reflect Pantaloons’ fashion-first philosophy. Collaborating with Rhea Kapoor, whose bold, eclectic style inspires confidence, was the perfect way to launch this journey.”
Sharing her experience, Rhea Kapoor said, “Pantaloons’ festive collection is fresh, versatile, and fashion-forward. It was a joy to curate these edits and encourage everyone to experiment and celebrate their individuality. The new store is equally inspiring modern, bright, and welcoming, a true destination for fashion discovery.”
With over 27 years of shaping India’s style journey, Pantaloons continues to reinvent itself for the modern consumer. The R City Mall flagship relaunch represents the brand’s commitment to delivering fashion-forward collections, immersive shopping experiences, and a space where trends, personal style, and discovery converge.
