TechnoSport Debuts Kids’ Activewear On FirstCry
TechnoSport, India’s fastest-growing activewear brand, has announced the launch of its kids’ activewear collection on FirstCry, India’s leading platform for baby and kids’ products. The move reinforces TechnoSport’s commitment to providing performance-driven, comfortable, and affordable apparel designed specifically for children with active lifestyles.
The brand debuts with over 300 styles priced at an average of Rs 400, ensuring affordability without compromising on quality or performance. Backed by deep consumer insights, TechnoSport sees significant potential in kids’ activewear, a segment gaining traction as more children participate in sports, fitness, and recreational activities.
The brand projects that this category could contribute approximately 20% of its total revenue over the next five years, with FirstCry expected to drive a significant share of this growth. Plans are also underway to extend the partnership to FirstCry’s offline stores in major markets.
The India activewear market is projected to reach over US$29.9 billion by 2030, growing at a CAGR of around 12.2% from 2025 to 2030. Within this, kids’ activewear is emerging as a high-potential segment, with parents increasingly seeking performance-driven, comfortable, and stylish options for their children.
FirstCry will feature a dedicated landing page for TechnoSport, offering a curated range of high-quality kids’ activewear for easy access, visibility, and convenience across online and offline channels.
Speaking about the launch, Puspen Maity, CEO of TechnoSport said, “While the market offers plenty of options for adults, there’s very little truly designed for kids. With more children embracing fitness and sports, the need for performance-driven, comfortable activewear was undeniable. FirstCry, with its scale, trust, and reach, is the perfect partner to help us bridge this gap. Together, we’re bringing the same quality and functionality that define TechnoSport to a category that has long been underserved.”
The collection highlights TechnoSport’s in-house fabric innovations, including Cotflex with 4-way stretch and memory function, Techno Dry for quick-drying performance, and Matpiq for a soft, matte texture. Additional technologies like TECHNOCOOL+, TechnoGuard antimicrobial protection, and UPF 50+ sun protection enhance comfort, hygiene, and durability, making each apparel piece ready for both intense workouts and everyday wear.
