H&M Unveils Its First Beverly Hills Store With A New Concept Experience
H&M has opened its first-ever store in Beverly Hills, introducing a new retail concept that showcases the brand’s most fashion-forward collections in one of the world’s premier style destinations.
Located at 370 North Beverly Drive, the store features a curated range of elevated womenswear, accessories, and exclusive seasonal lines, including the H&M Studio Holiday collection, inspired by the bold glamour of the 1980s. The launch also marks the Los Angeles debut of H&M Pre-Loved, the brand’s curated secondhand offering, presented in partnership with iconic local vintage retailer Wasteland.
Designed by H&M’s in-house architecture team, the space blends Scandinavian minimalism with California Art Deco influences, creating a gallery-like environment with open wood ceilings, textured stucco walls, and travertine stone details. Integrated technology such as RFID systems, mobile checkout, and digital inspiration screens enhances the shopping experience with seamless convenience.
“With this new concept store in Beverly Hills, we’ve created more than a destination, we’ve crafted an experience,” said Jörgen Andersson, Chief Creative Officer at H&M. “Through a curated assortment, elevated interiors, and the introduction of our pre-loved concept, this space celebrates fashion as playful, personal, and culturally connected.”
H&M celebrated the grand opening with a launch event attended by Amelia Gray, Delilah Belle, and Julez Smith, faces of the brand’s Los Angeles campaign. The new store will continue to function as a creative hub, hosting future events and collaborations that further anchor H&M’s presence in the cultural landscape of the city.
