TechnoSport Launches On Slikk To Tap Gen Z, Young Millennial Demand For Instant Activewear

TechnoSport, one of India’s fastest-growing activewear brands, has announced its launch on Slikk, the ultra-fast fashion commerce app designed for Gen Z and young millennials. The move marks a strategic step for TechnoSport as it sharpens its focus on youth-led, impulse-driven consumption across India’s urban markets.

Slikk, which recently raised US$ 3.2 million in seed funding led by Lightspeed and other investors, has gained rapid traction among young shoppers with its promise of 60-minute deliveries and trend-first fashion curation. Through this partnership, TechnoSport will deliver across more than 80 pincodes, strengthening its visibility among consumers whose fashion choices are closely linked to fitness, lifestyle aspirations and instant needs.

TechnoSport debuts on the platform with over 150 high-performance activewear styles, priced at an average of Rs 450. The range is designed to balance accessibility, functionality and youth-centric design, allowing consumers to shop for activewear on demand, whether for spontaneous workouts, sports sessions or quick wardrobe refreshes.

Activewear continues to be one of Slikk’s strongest-performing categories, driven by Gen Z and millennial shoppers who increasingly view fitness-inspired apparel as an everyday essential. The platform has recorded a 30x year-on-year growth in items sold, reflecting rising demand for performance wear that blends comfort, utility and trend relevance.

TechnoSport has already seen strong momentum across quick-commerce platforms, reporting nearly 60% volume growth over the past six months. With hyperlocal commerce emerging as a key growth driver, the company expects Q-commerce to contribute around 20% of its overall revenue in the coming years.

Commenting on the partnership, Puspen Maity, CEO, TechnoSport said, “Launching TechnoSport on Slikk is a strategic step towards serving India’s most dynamic and trend-conscious consumers, Gen Z and young millennials. Their preferences evolve rapidly, and their shopping behaviour is driven by instant needs and self-expression. Slikk’s 60-minute delivery helps us bridge the intent-action gap, enabling young shoppers to access high-performance activewear exactly when they want it. This partnership is not just about speed, but about relevance and connection.”