Primark Debuts In UAE With Dubai Mall Store
Primark has officially opened its first store in the UAE at The Dubai Mall, marking its second outlet in the Middle East and its 19th entry into global market. The launch, in partnership with Alshaya Group, signals a key milestone in the retailer’s international expansion strategy.
The flagship store spans over 60,000 sq. ft on a single floor and is expected to employ around 600 people. Designed to deliver Primark’s value-driven proposition, the store offers a wide range of fashion and essentials across womenswear, menswear, childrenswear, home, and beauty. Shoppers can also access exclusive collaborations with brands such as Disney, NBA, and NFL, along with its premium range, The Edit.
The store was inaugurated by John Hadden, Alison Milton, and Ghansham Pindoria.
Commenting on the launch, Eoin Tonge said, “Opening in the UAE marks an important milestone for Primark as we enter our 19th international market. Building on the strong start we made with our Middle East debut in Kuwait last year, we’re proud to bring Primark’s unique product offering and great value fashion to customers in Dubai, in partnership with the Alshaya Group. We look forward to growing our presence in the months ahead, bringing our affordable fashion to more people across the Middle East.”
John Hadden added, “We are incredibly proud to open our very first Primark store in Dubai, the most anticipated retail opening in the UAE in 2026 and we know that our customers will enjoy visiting this amazing store. This is just the beginning, as we work with Primark to grow the brand across the region, continuing with two more stores in Dubai over the next two months.”
Primark plans to open additional stores at City Centre Mirdif in April and Mall of the Emirates in May, followed by expansion into Bahrain and Qatar later this year, further strengthening its Middle East presence.
