Lectra Launches New AI-Powered Retviews For Fashion Insights

Lectra has unveiled a new version of Retviews, its AI-powered market intelligence solution designed to help fashion brands enhance decision-making, optimize sales performance and strengthen brand value.

Retviews leverages industry-specific artificial intelligence to analyze data from thousands of fashion websites, offering brands a comprehensive view of the competitive landscape. The solution enables improved collection planning, trend identification, pricing strategies and margin optimization, while also helping reduce excess inventory through better demand forecasting.

The upgraded version introduces more detailed and customizable data analysis, allowing brands to gain deeper insights into market dynamics and make more informed strategic decisions.

“Retviews has become a key tool for our teams. The solution provides us with early signals to make more confident adjustments and better interpret market dynamics,” said Caterina Ticchio of CP Company.

In addition, Lectra has introduced Fashion Insight Reports premium, tailored analyses aimed at senior leadership, offering actionable insights on key challenges such as market entry, competitive positioning and product performance.

François Gonnot, Product Marketing Director at Lectra, said the new version aims to transform data into a strategic advantage, enabling brands to navigate increasing market complexity while driving sustainable growth.