D’Décor Appoints Shailesh Joshi As AVP – Sales & Marketing
Home décor and furnishings leader D’Décor has appointed Shailesh H. Joshi as Assistant Vice President – Sales & Marketing (Furniture & Furnishings), strengthening its commitment to expanding its presence in India’s rapidly evolving home textiles and upholstery fabrics market.
Based at the company’s headquarters in Mumbai, Joshi will report directly to Ajay Arora and Armaan Arora. He will spearhead strategic initiatives across the furniture and furnishings segment, with a focus on strengthening market reach, customer engagement and business growth.
A respected industry professional with over 27 years of experience across home furnishings, upholstery and drapery fabrics, Joshi brings a deep understanding of the textile value chain, brand development and channel management. Over the course of his career, he has held leadership positions with several prominent textile and home furnishing companies, including V&J Furnishings (GTEX/Gujarat Flotex Group), Sutlej Textiles (KK Birla Group), Siyaram Silk Mills, PCM Ltd and Mudra J/Q (BRFL Group).
His appointment comes at a time when India’s home textiles and interior furnishings market is witnessing strong momentum, driven by rising consumer spending, premiumisation and growing demand for design-led lifestyle products.
Industry observers believe Joshi’s extensive experience across manufacturing, branding and distribution will further strengthen D’Décor’s position in the highly competitive furnishings sector while supporting the company’s long-term growth ambitions.
Commenting on his new role, Joshi exclusively told Textile Insights, “D’Décor has built one of the most admired brands in the global home furnishings industry, combining innovation, design excellence and manufacturing strength. I am excited to join this extraordinary journey and contribute towards accelerating growth in the furniture and furnishings segment. The Indian home décor market is entering a transformative phase, and I look forward to working closely with the team to create greater value for customers, partners and stakeholders while further strengthening D’Décor’s leadership position.”
