Daniel Kearns Joins HUGO BOSS As Head Of Design For BOSS By Beckham
HUGO BOSS and David Beckham have announced the appointment of Daniel Kearns as Head of Design for the BOSS by Beckham collections, strengthening their long-term strategic partnership.
Based in London, Kearns will oversee the design, merchandising and branding of the BOSS by Beckham collections, working closely with Beckham from concept development through execution.
“Daniel’s extensive design background and strong creative expertise will play a key role in further elevating our BOSS by Beckham collections,” said Oliver Timm, Chief Sales Officer and Deputy CEO of HUGO BOSS, describing the appointment as an important milestone in the partnership.
David Beckham said the move marks an exciting new chapter for the collaboration, adding that Kearns’ attention to detail and creative talent make him an ideal fit as the brand enters its next phase with a dedicated London-based team.
Kearns brings significant experience in luxury menswear, most recently serving as Chief Creative Officer at Kent & Curwen and Cerruti 1881. His career also includes design roles at Alexander McQueen, John Galliano, Yves Saint Laurent and Gucci. He previously worked with Beckham as Creative Director of Kent & Curwen during the brand’s relaunch.
Launched in May 2024, the BOSS by Beckham collaboration has gained a strong global following. Kearns’ first collection for the brand will debut in the Fall/Winter 2027 season.
