Madwell First US Denim Company To Become Bluesign Partner
Madewell is the first US denim company to become a Bluesign System Partner brand and this partnership reflects Madewell‘s commitment to reducing its environmental impact.
Madewell’s collaboration with Bluesign to produce denim more sustainably started in October 2022; while the first denim style was crafted using Bluesign approved ISKO fabrics.
The Bluesign certification signifies adherence to Bluesign’s strict worker safety and environmental requirements as well as elimination of hazardous chemicals from the beginning of the fabric production.
This newly signed system partnership further reinforces Madewell’s commitment to sustainable denim production and its dedication to implementing innovative solutions for a more sustainable fashion industry.
Madewell’s system partnership with Bluesign coincides with the introduction of the solution provider’s ‘Bluesign Denim’ concept, highlighting the importance of clean chemistry and sustainable production processes.
According to the company, Bluesign Denim represents a commitment to minimising the denim industry’s negative impact and eliminate harmful chemicals and ensure sustainable manufacturing processes.
“With a focus on creating the cleanest denim in the world, the concept covers fabric and garment production steps that meet the strict Bluesign Criteria,” Bluesign added.
