Intelligent Garment Brand Turms Inks Rs 1.2cr Deal At Shark Tank

Turms, an Indian intelligent garment brand which designs clothing that has anti-stain, anti-bacterial, anti-fungal, and anti-odour properties has sealed a 1.2 crore deal in the reality show ‘Shark Tank India’.

Surendra Singh Rajpurohit, owner of Turms highlighted its collection, which includes 30-day no-wash jeans, fearless white cotton shirts, cool tech t-shirts, and seven-day no-smell socks, among others.

Surendra Singh Rajpurohit, who was once a Turms customer, took a bold step in 2022 by acquiring the company from its six co-founders.

Azhar Iqubal, the co-founder, and CEO of Inshorts will finance the 1.2 crore deal with Turms.

Rajpurohit informed that since he took over the brand, the clothing brand has flourished, selling a significant 400,000 garment units till date.

The brand also counts Indian cricketer MS Dhoni among its repeat customers.