Bluesign Denim Endeavours To Create Cleanest Denim In World

Switzerland’s bluesign has launched ‘bluesign Denim’, which it considers is a move towards cleaner, eco-friendly production in denim fashion.

The core objective of bluesign Denim is to collaborate with partners to create the cleanest denim in the world.

According to bluesign, this sustainable denim diminishes the textile industry’s environmental footprint and in the process ensuring safety for workers, planet and consumers.

“bluesign Denim is the ideal option for those who prioritise the environment, sustainability and have a commitment to clean chemistry and production practices that minimise the negative impact,” the company said in a press release.

The bluesign team will collaborate closely with denim partners to eliminate harmful inputs and ensure sustainability throughout the production process.

“The freedom and individuality of denim can be enjoyed while making a reliable and sustainable choice with bluesign Denim,” bluesign added