VIP Clothing Ltd., a leader in the innerwear market, is proud to announce the launch of its first-ever range of branded handkerchiefs under its accessories division. This strategic move aims to transform traditionally unorganized categories into branded essentials, further strengthening VIP’s
Van Heusen, known for premium formal and wedding wear under Aditya Birla Fashion and Retail Ltd, has unveiled its new sub-brand, ‘VH Evening,’ marking its entry into the eveningwear segment for men and women. The line blends sophistication with bold, dressed-up casuals, designed to redefine evening elegance and cater to modern, style-conscious professionals. The debut […]
Apparel Group, a global retail and fashion leader, has announced the launch of 24 new retail concepts at Doha Mall, a premier shopping destination in Qatar. These stores will feature renowned international brands, catering to the fashion-forward needs of Qatar’s diverse consumers. Strategically located in Abu Hamour at the intersection of Sixth Ring Road and […]
PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, designed to bring its designers and creatives together to freely develop new ideas and create concepts for performance and sportstyle products as well as campaigns. The studio is part of the company’s strategy to create sustainable growth and elevate the brand. […]
Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd., unveils its latest wedding campaign, ‘Maahi Ve: The Heart & Soul of Wedding.’ This curated collection celebrates India’s cultural heritage, weaving timeless craftsmanship with heartfelt emotions to create unforgettable wedding moments. The campaign invites couples and families to immerse
PUMA has signed a long-term agreement with the Portuguese Football Federation (FPF), marking a significant milestone in the brand’s football strategy. Starting in 2025, PUMA will provide equipment for all male, female and youth teams, as well as the federation’s futsal, beach football and eSports teams. Portugal, renowned for its captivating playing style and notable
PUMA has unveiled Green Flags, a five-part podcast series focused on sustainability, hosted by Manchester United captain Maya Le Tissier, fashion expert Oli Bromfield and pro-footballer-turned-content creator Moses Duckrell. The series aims to engage Gen Z listeners and raise awareness about how small changes can combat climate change. The podcast features a fun and
Siyaram’s, India’s leading textile and fashion powerhouse, proudly announces the opening of its second DEVO store in Pitampura, Delhi. This milestone marks DEVO’s expanding presence in men’s ethnic occasion wear, following the successful launch of its flagship store in Lajpat Nagar, Delhi, last month. Rooted in the philosophy of “Made of India”, DEVO blends
The Clothing Manufacturers Association of India (CMAI) inaugurated the 2nd edition of Brands of India on November 12, 2024, at Za’abeel Hall 4, Dubai World Trade Centre. Supported by the Ministry of Textiles, Government of India, and key industry groups like AEPC and TEXMAS, the event features over 150 leading Indian apparel brands and manufacturers. […]
Jaypore, the ethnic wear brand from Aditya Birla Fashion and Retail Limited (ABFRL), celebrated its commitment to India’s rich artisanal traditions with the grand opening of its Guwahati store. The event showcased the perfect blend of heritage and contemporary elegance that defines Jaypore’s ethos, offering a platform to promote traditional crafts and connect with Assam’s





















