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Apparel, Fashion, Retail

Van Heusen Launches ‘VH Evening’ Sub-Brand For Eveningwear

Van Heusen, known for premium formal and wedding wear under Aditya Birla Fashion and Retail Ltd, has unveiled its new sub-brand, ‘VH Evening,’ marking its entry into the eveningwear segment for men and women. The line blends sophistication with bold, dressed-up casuals, designed to redefine evening elegance and cater to modern, style-conscious professionals. The debut […]
Apparel, Fashion, Retail

Jaypore Launches ‘Maahi Ve: The Heart & Soul of Wedding’ Campaign

Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd., unveils its latest wedding campaign, ‘Maahi Ve: The Heart & Soul of Wedding.’ This curated collection celebrates India’s cultural heritage, weaving timeless craftsmanship with heartfelt emotions to create unforgettable wedding moments. The campaign invites couples and families to immerse
Apparel, Fashion, Retail

PUMA Signs Long-Term Partnership With Portuguese Football Federation

PUMA has signed a long-term agreement with the Portuguese Football Federation (FPF), marking a significant milestone in the brand’s football strategy. Starting in 2025, PUMA will provide equipment for all male, female and youth teams, as well as the federation’s futsal, beach football and eSports teams. Portugal, renowned for its captivating playing style and notable
Apparel, Fashion, Retail

Jaypore Celebrates Artisanal Heritage With New Store Launch In Guwahati

Jaypore, the ethnic wear brand from Aditya Birla Fashion and Retail Limited (ABFRL), celebrated its commitment to India’s rich artisanal traditions with the grand opening of its Guwahati store. The event showcased the perfect blend of heritage and contemporary elegance that defines Jaypore’s ethos, offering a platform to promote traditional crafts and connect with Assam’s