Apparel, Fashion, Retail

Allen Solly’s ‘Every Day Is Friday’ Campaign Redefines Fashion Celebration

November 12, 2023

Allen Solly, the trailblazing casual workwear brand by Aditya Birla Fashion and Retail Ltd., has unveiled its latest campaign, ‘Every Day Is Friday.’ This innovative initiative aims to redefine the joy of fun, freedom and fashion, encouraging celebration every day. The campaign

Apparel, Fashion, Retail

NFL Star DK Metcalf Joins Lululemon As Newest Brand Ambassador

November 5, 2023

Lululemon has announced its latest addition to the ambassador family — professional football player DK Metcalf. DK Metcalf is known for his exceptional athleticism, candid personality and impeccable sense of style, which have made him one of the most captivating and prominent players in the NFL. In addition to his record-setting performance as an All-Pro […]

Apparel, Fashion, Retail

Monte Carlo Launches Home Textile Line With Raveena Tandon As Ambassador

November 5, 2023

Clothing brand Monte Carlo has expanded its offerings by entering the home textile segment with a new division called Monte Carlo Home. To bolster this venture, the brand has enlisted Bollywood actor Raveena Tandon as its brand ambassador. Monte Carlo Home presents a wide array of products, encompassing bed sheets, blankets, comforters, pillow covers, towels […]

Apparel, Fashion, Retail

Reliance Retail’s Ajio Launches Ajiogram, Boosts D2C Brands

November 5, 2023

Ajio, Reliance Retail’s online commerce platform, has recently unveiled Ajiogram, a direct-to-consumer (D2C) focused e-commerce platform with the goal of featuring over 200 D2C fashion and lifestyle brands by next year. Some of the brands that will be available on Ajiogram include Urban Monkey, Supervek, Quirksmith, Kra Life, Creatures of Habit, Cecil, Truser,

Apparel, Fashion, Retail

NavyasaByLiva Launches ‘The Garden Of Eden’ AW’23 Collection

Textile Insights November 1, 2023

NavyasaByLiva, a saree and womenwear brand has unveiled its AW’23 collection named ‘The Garden of Eden’. “The collection is designed to cater to the modern woman, offering a mesmerising blend of ethereal prints and chic designs that weave a vibrant and colorful story,” Birla Cellulose said in a press release. “NavyasaByLiva focuses on creating effortlessly […]

Apparel, Fashion, Retail

Home Ministry Meeting To Discuss ‘One Nation, One Police Uniform’

Textile Insights October 30, 2023

A meeting of various Indian textile research associations and other government departments is being organised on November 10 to discuss the issue of ‘One Nation. One Police Uniform’ suggested by PM Modi one year back. Following the idea mooted by PM Modi, the Ministry of Home Affairs had formed a panel of various government departments […]

Apparel, Fashion, Retail

Maryan Apparels Halts Orders From Israeli Police

October 22, 2023

Kerala’s Maryan Apparels, a company supplying uniforms to the Israeli police force, has made the decision to suspend new orders from Israel until peace is restored in the Gaza strip. The company stated that it disagrees with Israel’s bombing of civilian areas, including those housing hospitals, which has resulted in the loss of innocent lives. […]

Apparel, Fashion, Retail

Van Heusen Launches Premium Wedding Collection

October 22, 2023

Van Heusen, the premium fashion brand under Aditya Birla Fashion and Retail Limited, has launched its most extensive media campaign to date to promote its new premium wedding collection, “Van Heusen Weddings.” Previously known for its workwear targeting young professionals, Van Heusen is expanding its product range to meet the evolving needs of modern

Apparel, Fashion, Retail

Fashion Designer Anish Malpani Wins Circular Design Challenge

Textile Insights October 19, 2023

Fashion designer Anish Malpani of ‘Without’ label won the 5th Circular Design Challenge (CDC), India’s biggest sustainability award organised by R|Elan, the next-gen fabric brand of Reliance Industries and held in association with the United Nations. The challenge culminated with a finale show at the UN House during Lakmé Fashion Week in partnership with FDCI. […]

Apparel, Fashion, Retail

CMAI Hosts Panel Discussion On Success Of D2C Garment Brands

Textile Insights October 18, 2023

The Clothing Manufacturers Association of India (CMAI) organised a panel discussion under its ‘Achievers Club’ initiative which discussed the success of Direct-to-Consumer (D2C) brands in India. Panelists of the discussion on ‘Transforming Business and the Future’ included Anurag Singh of Aachho, Siddharth Dungarwal of Snitch, and Mahesh Tekwani of