CMAI Organises Knowledge Session For Surat Textile Sector

Clothing Manufacturers Association of India (CMAI) organised a ‘Knowledge Session’ in Surat in which more than 200 members of SAKET, an association that represents 160 Surat textile markets attended.

Siddharth Bindra, MD, BIBA Fashion Ltd shared insights on how he built the BIBA brand at the session and emphasised six crucial factors for building a successful brand.

They include passion; commitment and perseverance as driving forces; upholding the highest quality standards and understanding and meeting evolving customer needs.

Other factors include establishing a unique brand identity; consistent and effective customer communication for lasting relationships and aligning brand personality with pricing, packaging, and availability.

CMAI also launched the Surat Chapter of its ‘Achievers Club’ initiative to encourage and facilitate the young entrepreneurs who have the passion to achieve.

“These initiatives aim to foster growth and success within the industry, creating a vibrant and dynamic community of entrepreneurs,” CMAI said.

Under a MoU with SAKET, CMAI has committed to nurture textile industry entrepreneurs in Surat to diversify their operations into garment manufacturing which compliments their existing textile business.

“Over the next three years, our goal is to promote garment manufacturing among entrepreneurs from the Surat textile industry, including SAKET members,” Naveen Sainani, Jt. Hon Secretary at CMAI said.

“We plan to achieve this by organising programs, courses, and workshops dedicated to efficient garment production management,” he added.

The Indian apparel market is valued at approximately Rs. 7.80 lakh crores, and in FY2023, it witnessed a growth rate of 15-20 percent.