Decathlon Launches “Made In India, For India And The World” Campaign

Decathlon, the renowned sporting goods brand, has launched its visionary campaign, “Made in India, For India and The World,” coinciding with India’s Independence Day celebrations. The campaign showcases Decathlon’s commitment to local manufacturing and sustainability, offering customers insights into the production journey from sourcing raw materials to distribution.

Using videos, social media, digital marketing and in-store engagements, Decathlon’s campaign highlights its ‘Made in India’ products, aligning with its commitment to domestic manufacturing and global impact.

Currently, 65% of Decathlon’s products sold in India are locally manufactured, including bikes (MyBike), cricket bats, yoga mats, B1 scooters, frisbees and fleece jackets.

Beyond local production, Decathlon is dedicated to sustainable practices, aiming to reduce carbon footprints. Presently, Decathlon produces 80% of textiles, 80% of socks, 100% of cricket and hockey bats, 100% of nutrition range and an impressive 95% of bikes in India. By 2026, Decathlon aims for 85% ‘Made in India’ components in its Indian market offerings.

Decathlon indirectly employs over 70,000 workers through its manufacturing partners. The company plans to increase local production, aiming to provide employment for over 200,000 workers in the next three years, both in India and through global exports.

Decathlon’s sustainability drive is evident as 55% of its manufacturing suppliers in India use green energy. Their target is to achieve 100% reliance on green energy by 2026.

Deepak Dsouza, Production Director of Decathlon Sports India.

Deepak Dsouza, Production Director of Decathlon Sports India, emphasizes the transformative potential of local manufacturing combined with innovation and sustainability. Producing closer to the market not only reduces prices, but also significantly cuts the carbon footprint. Impressively, a staggering 100 million products sold in India were manufactured locally within a year, underscoring the brand’s commitment to local production and its positive impact on the economy and environment.

Decathlon’s pioneering campaign demonstrates the synergy between local manufacturing, sustainability and innovative strategies. With its goals for 2026, Decathlon is set to shape India’s manufacturing landscape and contribute to global sustainability.

This campaign cements Decathlon’s position as a key player in the sports industry, while championing the ‘Make in India’ movement and sustainable manufacturing. As India ranks as Decathlon Global’s fourth-largest sourcing country, its role in future manufacturing remains integral and strategically significant on a global scale.