Fashion For Good Strategy To Enable Regenerative Innovations
Fashion for Good has announced its renewed strategy to enable widespread adoption and scale of regenerative fashion innovations.
This involves a significant commitment to bolstering the Innovation Platform and deepening efforts in brand uptake, supplier integration, financing and impact measurement.
“This shift underscores Fashion for Good’s commitment to fostering deeper collaboration among its community of sustainable fashion industry change makers.” Fashion for Good said in a press release.
In 2023, Fashion for Good did interviews with brands, innovators, manufacturers, investors, industry experts, NGOs and universities to gain a comprehensive view of its work and impact potential.
According to the results, innovation remains a key lever for the fashion industry’s transformation. However, barriers towards scaling those innovations exist.
“As Fashion for Good navigates the evolving landscape of the fashion industry, we are poised to intensify efforts through our Innovation Platform,” Katrin Ley, MD at Fashion for Good said.
“This move is not only about adapting to change but leading it with focused and effective action and we are making operational adjustments to drive industry-wide innovation adoption more effectively,” Ley added.
Fashion for Good’s programmes are supported by founding partner Laudes Foundation, co-founder William McDonough and various corporate partners.
These include Adidas, Bestseller, Burberry, C&A, Chanel, Inditex, Kering, Levi Strauss, Otto Group, Patagonia, PVH Corp., Reformation, Target and Zalando.
Affiliate and regional partners include Arvind Limited, Birla Cellulose, Norrøna, Pangaia, Paradise Textiles, Shahi Exports, Teijin Frontier, Vivobarefoot, Welspun and W. L. Gore & Associates.
