Hyosung TNC Appoints Andreas Puchert As European Marketing Manager

Hyosung TNC has strategically appointed Andreas Puchert, a seasoned industry expert, as its new European Marketing Manager. Puchert brings over three decades of extensive experience in the textile, sports, fashion and retail sectors to his new role, which will be based in Düsseldorf, Germany.
Prior to joining Hyosung, Puchert served as the Director of Retailpraxis. With a degree in textile engineering, Puchert has held executive positions at reputed companies, including Ellesse, Puma and C&A.

In his new capacity at Hyosung, Puchert will collaborate closely with the company’s European marketing team to drive the promotion of Hyosung’s specialty fibres and fabrics across targeted brand and retail accounts. Moreover, he will spearhead joint development and promotional initiatives with key industry partners.

Claire O’Neill, European Marketing Director at Hyosung Textiles, expressed confidence in Puchert’s appointment, stating, “Andreas brings enormous resources to our team. His profound understanding of European brand, retail and consumer dynamics will be instrumental in advancing our global position as a leading textile solution provider.”