IndiGo And Nobero Partner To Make Shopping More Rewarding For Travellers

IndiGo, India’s preferred airline, and Nobero, a travel-centric apparel brand from TMRW House of Brands, have announced a strategic partnership under the IndiGo BluChip loyalty programme, offering enhanced value to customers across travel and everyday shopping. With this collaboration, Nobero becomes the first Indian fashion brand to tie up with IndiGo BluChip.

Under the new initiative, IndiGo BluChip members can earn one BluChip point for every Rs 100 spent on purchases of Nobero products. The partnership enables customers to convert routine apparel shopping into flight rewards, adding tangible benefits and convenience to their lifestyle. The alliance is positioned to enrich the travel experience both on the ground and in the air by combining Nobero’s apparel designed for modern, on-the-go travellers with IndiGo BluChip’s growing loyalty ecosystem, allowing customers to begin their journey from their wardrobe and extend it across IndiGo’s extensive flight network.

The three-year partnership takes effect immediately and reflects both companies’ commitment to building meaningful alliances that enhance customer engagement and satisfaction. “At IndiGo, we are committed to creating a compelling value proposition that aligns with our customers’ expectations, while recognising and rewarding their continued loyalty. We are thrilled to partner with Nobero and are confident that this collaboration will enrich our customers’ shopping and travel experiences with meaningful, easy-to-redeem benefits,” said Neetan Chopra, Chief Digital and Information Officer, IndiGo.

Nobero’s Co-Founders, Karthik Venkat and Bala Satish, said the partnership advances their vision of elevating the modern traveller’s journey. “Partnering with IndiGo BluChip allows us to extend that value even further by rewarding customers not just with exceptional products but also with meaningful loyalty benefits.” they added.