Lululemon Seventh Brand Partner Of Circularity Project
US fashion brand Lululemon has now become the seventh external brand partner of Amsterdam-based Fashion for Good’s Sorting for Circularity USA project, which was launched earlier in January 2023.
Within its first six months, the project has expanded to cover six key US states including, California, Colorado, Florida, New Jersey, New York and Texas and additional implementation partners have also signed on to support the fibre composition data analysis.
While, Adidas has become the project’s lead sponsor, new implementation partners include Helpsy, United Southern Waste Material and Goodwill Industries.
Demonstrating the importance of pre-competitive collaboration in tackling the industry’s biggest challenges, Lululemon joins Eastman, H&M and Nordstrom as key project partners, together with corporate partners Adidas, Inditex, Levi Strauss and Target.
The project will conduct an extensive consumer survey to map the journey of a garment from wardrobe to end of use, and present a comprehensive snapshot of the textile waste generated in the United States.
“The insights gained from the 18-month project will help to scale collection, sorting and recycling innovations and inform decisions on necessary investments and actions,” the organization said in a press release.
“We are so excited to have the opportunity to expand the geographical scope of our Sorting for Circularity framework to encompass an extensive range of key sorting players and regions in our USA project,” Katrin Ley, MD at Fashion for Good said.
“This will allows us to have a better understanding of the global textile waste challenge, unlock the potential of textile recycling technologies, and accelerate the transition towards a more circular and sustainable industry,” Ley added.
