Mango Among Spain’s Most Valuable Brands, Wins MDS Excellence Award
Mango, one of Europe’s leading fashion groups, has strengthened its position as one of Spain’s most valuable brands, according to the Kantar BrandZ Top 30 report. The company’s brand value has surged 26% to US$ 1.8 billion, securing the 15th spot in the ranking. This growth, 11 points above the average, underscores Mango’s sustained success in the fashion industry, both nationally and internationally. The brand continues to stand out for its innovation, sustainability initiatives and evolving product offerings.
In the 2025 edition of the report, Mango received the MDS Excellence Award for being the brand with the most consistent growth across Kantar’s three key metrics: differentiation, relevance and awareness. This recognition highlights Mango’s ability to offer a distinctive, high-quality fashion experience, resonating with global consumers and reinforcing its market presence.
The award comes on the heels of a milestone year for Mango, which celebrated its 40th anniversary in 2024 with record revenues of €3.1 billion and continued international expansion, reaching 2,800 points of sale across 120 countries.
The Kantar BrandZ Top 30 study was unveiled today at an exclusive event at Kantar’s Madrid offices, where leading Spanish brands discussed their growth strategies. Mango, ranked 15th and winner of the MDS Excellence Award, participated through Anabel Rodríguez, Customer Experience Director, who shared insights on the company’s brand differentiation in the highly competitive fashion market.
The fashion sector remains a key driver of Spain’s brand value, accounting for 40% of the total value in the Top 30 ranking. Overall, the total value of Spain’s 30 most valuable brands has increased by 15% year-on-year, reaching $116 billion. Notably, Spanish brands are outpacing their European counterparts, including those in Italy and the UK, reflecting the country’s economic dynamism.
The Kantar BrandZ Top 30 ranking is based on consumer opinions from 85,000 respondents across 1,200 brands in 98 categories. Brands must originate in Spain and have publicly available financial data to qualify, ensuring a rigorous and credible assessment of Spain’s most influential brands.
