February 26, 2026
Apparel, Fashion, Retail

PUMA Signs Long-Term Partnership With Portuguese Football Federation

PUMA has signed a long-term agreement with the Portuguese Football Federation (FPF), marking a significant milestone in the brand’s football strategy. Starting in 2025, PUMA will provide equipment for all male, female and youth teams, as well as the federation’s futsal, beach football and eSports teams. Portugal, renowned for its captivating playing style and notable