Rare Rabbit Partners With Zepto To Bring Fashion To Quick Commerce
The House of Rare, the fashion collective behind Rare Rabbit, Rareism, Rare Ones and Rare’Z, has joined hands with Zepto, India’s fastest-growing quick commerce platform, to deliver premium fashion to doorsteps in just 10 minutes.
The partnership debuts with a curated selection of Rare Rabbit menswear in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune. The range includes versatile, ready-to-wear styles that reflect the brand’s design-first ethos. In the coming months, the offering will expand to Rareism’s effortless womenswear, Rare Ones’ expressive kidswear, and Rare’Z’s footwear and streetwear.
“Q-commerce is rapidly transforming how India shops, and we see it as a powerful lever for fashion retail,” said Pulkit Verma, Chief Business Officer – Digital, The House of Rare. “Our partnership with Zepto isn’t just about being fast, it’s about being relevant in the moment our customer needs us. Whether it’s a last-minute dinner plan or a wardrobe fix before a flight, 10-minute delivery opens up an entirely new playbook for fashion.”
India’s Q-commerce sector, valued at US$ 2.8 billion in 2023, is projected to cross $10 billion by 2026, according to Redseer. While groceries and essentials dominate today, fashion is emerging as a high-potential vertical, especially among urban millennials and Gen Z seeking instant gratification.
Zepto, which has steadily expanded its lifestyle portfolio, sees fashion as the next growth frontier. Devendra Meel, Chief Business Officer, Zepto, said, “By partnering with The House of Rare, we are giving users instant access to premium fashion, making it possible to refresh their wardrobes in minutes. This collaboration marks a big step in taking Q-commerce beyond essentials into lifestyle and fashion.”
The launch collection features shirts, polos, tees, and other wardrobe staples, with accessories to follow. Beyond sales, the tie-up gives The House of Rare valuable insights into customer behavior, fast-moving trends, and geographic demand, strengthening its omnichannel play alongside 170+ retail stores and a growing digital presence.
With this collaboration, premium fashion officially enters India’s quick commerce fast lane.
