SHEIN Rises To Fourth In German Market, Poised To Overtake NIKE
GlobalData’s latest “German Clothing Market in 2028” report highlights SHEIN’s rapid rise in the German fashion market, now the fourth-largest clothing brand. With its cost-effective and trendy offerings, SHEIN is poised to move up another spot by 2024. The German fashion market has bounced back to pre-pandemic levels in 2023, with footwear and accessories seeing significant growth of 11.5% and 16.2%, respectively. Sales are projected to grow by 14.2% to €68.2 billion ($76.04 billion) by 2028.
In the top four brands, SHEIN and ZARA are expanding their market share, while NIKE remains slightly ahead of SHEIN. C&A is focusing on digital upgrades and expansion to regain market share, and Adidas is expected to rebound in 2024. Globally, clothing consumption surged to $1.74 trillion in 2023, with women’s clothing leading the growth at 10.7%. SHEIN’s innovative digital supply chain is enhancing the fashion industry’s global influence.
In the U.S., SHEIN is now the third-largest online fashion retailer, following Amazon and Walmart, and has become the top fashion choice in several states, including Pennsylvania and Texas.
