Sooper Dooper Kids: Fashion With A Heart
Sooper Dooper Kids is redefining children’s fashion by integrating style with social impact. Their “One Purchased is One Donated” initiative ensures that every purchase supports a charitable cause, embodying the brand’s commitment to kindness, inclusivity and giving back. Each item purchased not only dresses a child but also contributes to a movement of caring and sharing.
The Heart Behind the Brand
Founded by Nevil Darukhanawala, Sooper Dooper Kids emerged from his desire to create a more compassionate world for his daughter, Ariana. Darukhanawala’s vision extends beyond fashion, aiming to nurture a generation that values compassion and inclusivity. He states, “The brand celebrates childhood’s wonder and joy, fostering creativity and individuality.”
The Collection
The inaugural collection includes premium 100% cotton tees designed for comfort and durability. Utilizing advanced direct-to-garment printing technology, each tee showcases the brand’s dedication to quality and creativity.
Amplifying the Impact
Supported by Her Highness Sheikha Arwa Al Qassimi of Sharjah, Sooper Dooper Kids is positioned to further its mission of inspiring compassion. The brand partners with charities and organizations that support underprivileged children, ensuring every donated item has a tangible impact. Their commitment to transparency allows supporters to follow the journey and effects of each donation.
The Future of Business
Darukhanawala envisions a future where business success is measured by its positive impact. “The future of business is about ‘profit for good,'” he notes, emphasizing the importance of meaningful work in achieving success.
BOGO – Buy One, Give One
Sooper Dooper Kids redefines the BOGO (Buy One, Give One) model. For every tee purchased, another is donated to a child in need. Recently, the brand engaged with the brave children of Access Life Assistance Foundation, participating in creative activities and sharing stories. The mission is to spread kindness and make a difference, one T-shirt at a time.
