Environmental non-profit Canopy has unveiled new criteria for its annual Hot Button Report, placing greater emphasis on Next Gen fibre adoption, supply chain traceability and forest conservation while retaining responsible sourcing as a core requirement. The revised framework, which will take
Birla Cellulose has been recognized as the leading supplier of Man-Made Cellulosic Fibers (MMCF) with the highest rating of ‘Dark Green Shirt’ for the fifth consecutive year in Canopy’s Hot Button Report 2024. This prestigious ranking reflects Birla Cellulose’s commitment to sustainable wood sourcing, forest conservation, and transparency across its value














