Selenis is participating in the Life Politex project, an innovative initiative aimed at tackling textile waste from the fast fashion industry. The current linear model of textile production and fast fashion contributes significantly to textile waste, with global figures from 2020 showing 93
Global sports company Puma has significantly advanced its textile-to-textile recycling initiative, RE:FIBRE, by creating millions of replica football jerseys with at least 75% recycled textile waste and other waste materials. Starting from the 2024/25 season, all Puma football replica jerseys, including those for 35 clubs and major tournaments like the Euro and Copa