True Fit Partners Shopify For Fashion Genome
True Fit, an AI platform that decodes apparel size and fit for consumers has partnered with Shopify Inc., a commerce platform that enables merchants to start, grow and manage a business.
“The strategic partnership will bring the quality, reliability, and economic benefits for which True Fit is known with its enterprise customers to merchants of all sizes,” True Fit said in a press release.
As part of the partnership, Shopify merchants can connect their brand to True Fit’s Fashion Genome, the broadest global connected AI fit platform.
“The AI platform will remove shopper hesitation around fit, deliver consumer confidence and conversion, reduce fit-related returns and grow customer loyalty,” True Fit added.
“Fit is a trust exercise, and reimagining the rudimentary size guide by providing fit recommendations powered by millions of shoppers and enhanced by AI will help merchants of all sizes grow their brands profitably,” the company stated.
The company further said that its expert size and fit recommendations are trusted by 82 million active users, tens of thousands of brands and hundreds of retailers globally across menswear, womenswear, kidswear and intimates categories.
Shopify and True Fit have already helped brands like Few Moda, Greyson, Toast and Dia & Co. fuel growth and success by building trust into the shopper experience.
