VIP Clothing Now On Blinkit: Innerwear In Minutes!
VIP Clothing Limited, one of the country’s leading innerwear brands, has partnered with Blinkit, the quick-commerce arm of Eternal Limited. This launch will initially go live in Karnataka and NCR, with expansion to Gujarat, West Bengal, Maharashtra, Rajasthan, Telangana, and Uttar Pradesh in the coming days.
Following recent successful tie-ups with Swiggy Instamart and Zepto, VIP Clothing Limited continues to strengthen its quick-commerce presence by making its flagship sub-brands VIP and Frenchie available within minutes through Blinkit.
Kanishk Pathare, Head-D2C, VIP Clothing Limited shared, “For us at VIP, it’s all about meeting consumers where they live, work, and shop at lightning speed! Teaming up with Blinkit is a supercharge for our D2C game, bringing VIP and Frenchie styles just minutes away from our consumers.”
Echoing the growth outlook, Kapil Pathare, Deputy Managing Director, added, “2025 has been a year of scaling. Our Q-commerce and e-commerce partnerships, along with expansion in physical retail, mark just the beginning. We’re committed to making our products available through every possible channel.”
With this collaboration, VIP Clothing Limited glues its position as a pioneer in Q-commerce innerwear retail, blending premium quality with instant convenience. The brand’s innovative approach is set to reshape innerwear shopping habits across India and advance its journey toward becoming a complete wardrobe solutions provider.
