Welspun Selects dentsu X As Media Partner To Elevate Brand Strategy
Welspun, a global home textiles leader, has selected dentsu X, the data and tech-driven agency from dentsu India, as its media partner. This decision follows a rigorous multi-agency pitch and will be managed from dentsu X’s Mumbai office.
Under this partnership, dentsu X will leverage its talent pool to provide innovative solutions aimed at enhancing Welspun’s business outcomes. The agency will oversee integrated media services for bed & bath and flooring categories, covering media strategy, planning and buying for both digital and traditional channels. Leveraging its expertise in purpose-driven media and dentsu’s strategic initiatives like Martech, gaming, omni channel commerce, and content, dentsu X aims to support Welspun in expanding its revenue streams.
Welspun’s brands, including “SPACES” known for premium home textiles, have actively engaged consumers across digital and traditional media platforms.
Manjari Upadhye, CEO of Welspun Global Brands, Domestic Business, cited dentsu X’s innovative approach and understanding of the brand as key factors in their selection. In a commodity-driven sector like bed and bath, differentiation and elevating brand value are vital, and dentsu X’s experience in similar categories will play a crucial role in shaping Welspun’s strategies.
Anita Kotwani, CEO Media, South Asia, dentsu, expressed pride in adding Welspun India to their clientele and emphasized the partnership’s alignment with dentsu X’s proposition of ‘experience beyond exposure.’
Jose Leon, CEO of dentsu X India, highlighted the agency’s commitment to delivering valuable experiences and storytelling to foster long-term, sustainable growth for the Welspun brand.
