Indo Count Revives Iconic Wamsutta Brand With D2C Launch In The U.S.
Indo Count Global, the U.S. subsidiary of Indo Count Industries Ltd. and a leading name in home textile solutions, proudly announces the relaunch of the iconic American brand Wamsutta as a direct-to-consumer (D2C) brand. Available exclusively at Wamsutta.com, this relaunch marks a significant milestone in Indo Count’s journey to strengthen its foothold in the premium segment of the U.S. home textiles market.
Acquired from Beyond, Inc. in April 2024, Wamsutta is being reintroduced with a refreshed brand identity and an updated product assortment that reflect a modern, consumer-centric vision. The brand’s heritage, spanning back to 1846, made it one of the most recognized household names in American textiles. At its peak, Wamsutta operated the world’s largest weaving plant and became synonymous with superior bedding and bath products.
“Wamsutta has always stood for superior quality and enduring comfort,” said Mohit Jain, Executive Vice Chairman, Indo Count Industries Ltd. “With renewed branding, premium positioning, and a direct-to-consumer approach, we are engaging a new generation of customers while honoring the legacy of those who have trusted Wamsutta for decades.”
The newly launched Wamsutta.com features a curated range of premium bedding and bath collections, characterized by timeless design, simplicity, and uncompromising quality. Sustainability and consumer-first service are integral to Indo Count’s value proposition, and every product reflects this commitment.
The D2C model empowers Indo Count to own its customer relationships, access real-time consumer insights, and build long-term brand equity through compelling digital storytelling and immersive product experiences. This strategy allows the company to deliver timeless comfort and thoughtful design directly to consumers, wherever life unfolds.
