Athloun Appoints Charu Sharma As Strategic Advisor
Athloun, the super-premium performance lifestyle apparel brand, announced the appointment of India’s leading sports commentator Charu Sharma as Strategic Advisor & Mentor – Sports Culture & Collaborations.
The collaboration reinforces Athloun’s vision to create a mindful sportswear culture rooted in sustainability, performance, and purposeful living. Crafted from FSC® and ZDHC-certified plant-based fabrics such as bamboo, modal, and cotton, Athloun blends comfort, versatility, and responsible design for work, play, travel, and leisure.
Charu Sharma will guide the brand’s strategy in sports-led collaborations and community engagement, bringing his deep insights into performance culture and leadership. Having already tested Athloun’s apparel for golf and tennis, Sharma’s feedback on fit and comfort has influenced the brand’s refined sizing framework.
“Athloun isn’t just about clothing; it’s a lifestyle that values presence, comfort, and responsible living,” said Charu Sharma. “I’m excited to help shape a brand that blends performance with purpose.”
Sandip Sinha, Co-Founder & CEO of Athloun Product Lab Pvt. Ltd. added, “Charu’s mentorship brings unmatched sports expertise and credibility as we establish Athloun in the super-premium performance lifestyle segment.”
Founded by Sandip Sinha and Renu Singh, Athloun embodies the future of performance lifestyle apparel, where luxury meets sustainability and style meets mindfulness.
