Lululemon Expands In Mexico With E-Commerce Launch And Store Growth Plans
Lululemon is strengthening its presence in Mexico with the launch of its dedicated e-commerce platform, lululemon.mx, alongside plans to expand its physical retail footprint.
The move marks a key step in the company’s omnichannel strategy, combining digital capabilities with store expansion to enhance customer engagement. Mexican consumers can now access Lululemon’s full range of technical apparel, footwear and accessories online, spanning categories such as yoga, running, training and everyday wear.
As part of its fiscal 2026 plans, Lululemon intends to open around 15 new stores across North America, including eight in Mexico. By year-end, the company expects to operate more than 30 stores in the country, underlining its long-term growth ambitions in the market.
“Investing in both physical retail and digital capabilities is central to delivering a connected guest experience,” said Carla Anderson, Senior Vice President and General Manager, North America.
The brand is also building deeper community engagement in Mexico through activations such as the Lululemon 10K CDMX 2026 race, which attracted nearly 8,000 participants, and its ambassador programme, which connects with local athletes and fitness professionals.
