Van Heusen Innerwear Opens Exclusive Store In Karad

Van Heusen Innerwear, from the house of Aditya Birla Lifestyle Brands Ltd., has expanded its retail presence in Maharashtra with the launch of a new 700 sq. ft. exclusive store in Karad.

The store was inaugurated by Preeti Gupta, Chief Business Officer, Van Heusen Innerwear, and Shivaji Keshav Salunkhe, Franchise Partner, Van Heusen Innerwear, Karad.

With the launch, Van Heusen Innerwear now operates six exclusive stores in Maharashtra and 160 stores across India.

The new outlet offers the brand’s portfolio of premium innerwear, athleisure, loungewear and sleepwear for men and women. Key collections include the Cotton Minimizer and Seamless Bra ranges for women, along with the Bonded Innerwear range for men.

The launch also featured customer initiatives, including complimentary professional bra-fit sessions, Power Club membership enrolment and special promotional offers.

Commenting on the launch, Preeti Gupta said the new store was part of the brand’s broader strategy to strengthen its retail presence and bring premium, innovation-led products closer to consumers in emerging markets such as Karad.