OVS Opens GCC Flagship At Dubai Mall
Italian clothing group OVS has opened its GCC flagship at Dubai Mall, strengthening its international presence and introducing its House of Brands retail concept to the region.
Located on Level 1, the store spans more than 2,500 square metres and brings together womenswear, menswear, childrenswear, accessories and lingerie. It also features a selection of pieces designed exclusively for the UAE market.
The flagship showcases the group’s portfolio through an architectural concept designed to give each brand a distinct identity while helping customers navigate different collections and categories. OVS’s House of Brands model combines individual brand positioning with shared sourcing, retail expertise and consumer knowledge.
The portfolio includes OVS, OVS Kids, PIOMBO, Les Copains, Stefanel, B.Angel, Utopja, Altavia and Goldenpoint, covering accessible everyday fashion, contemporary Italian styling, youth fashion, activewear, underwear and beachwear.
The Dubai store also houses Shaka, the group’s beauty concept, in its largest format to date. The offering combines international independent beauty brands with Made in Italy labels.
Stefano Beraldo, CEO, OVS S.p.A., said, “This opening marks an important milestone in OVS’s international growth journey. We strongly believe in the potential of the UAE and the wider region, and have chosen to invest here with a long-term perspective. Establishing a presence in the heart of one of the major global retail hubs, Dubai Mall, gives us the opportunity to fully express the uniqueness of our House of Brands model and introduce it to an international audience. This is a significant investment and a tangible expression of our confidence in the region and our commitment to building a strong, long-term presence here.”
Massimo Piombo, Creative Director, OVS, said, “Dubai has a very international outlook, making it a dynamic and cosmopolitan city that encourages exploration and curiosity. That makes it an exciting place to present the OVS world. My collections are designed for everyone. They are infused with Italian flavour – art and culture are rooted in the beauty of my country – and draw inspiration from travel, one of my greatest passions. I believe Dubai is the ideal setting to introduce them to an international audience.”
The opening follows recent launches in New Delhi and Mumbai, extending the group’s retail presence across India and the Middle East.
Founded in 1972, OVS operates more than 2,600 stores across Italy and international markets, primarily under the OVS and Upim banners. Listed on Euronext Milan since 2015, the group recorded sales of EUR 1.746 billion and EBITDA exceeding EUR 218 million in 2025.
