Abercrombie & Fitch Co. Announces Multi-Year Franchise Partnership with Myntra Jabong In India
Abercrombie & Fitch Co. announced a new multi-year franchise partnership with Myntra Jabong India Private, Ltd., Myntra’s business-to-business wholesale entity (Myntra Jabong), aimed at expanding the global reach of its brands in India.
Under the franchise agreement, Myntra Jabong will establish a brick-and-mortar retail store presence across the country, regional e-commerce sites and branded digital storefronts operated by a network of licensed and independent third parties.
As one of India’s leading players in the fashion and lifestyle space, Myntra Jabong is well-positioned to grow A&F Co.’s brands across the country and deliver a seamless shopping experience.
Fran Horowitz, Chief Executive Officer of Abercrombie & Fitch Co., said, “With the strength of A&F Co.’s brands today, we are thrilled to partner with Myntra Jabong to more deeply engage with new and existing customers in India. It’s an incredibly dynamic and diverse market, and one where we see tremendous long-term potential as we continue to pursue global brand growth.” She added, “Staying close to our customers and putting them at the centre of everything we do has been the foundation of our transformation and the key to our success in recent years. In Myntra Jabong, we have found a like-minded partner whose expertise and capabilities will allow us to go to market with these same strategies in India.”
Nandita Sinha, Chief Executive Officer of Myntra, commented on the partnership, “We are delighted to bring the much-sought-after and iconic brands, Abercrombie & Fitch and Hollister, renowned for their commitment to enduring quality and exceptional comfort, to India for our fashion-forward customers. We will apply Myntra’s fashion and tech expertise to connect Abercrombie & Fitch and Hollister with the country’s thriving fashion audience and help them scale as we have done with numerous other global brands. The Indian lifestyle market offers potential to global brands, and we are pleased to be their preferred partner in crafting their India growth journey.”
