AD By Arvind Launches SS’26 Collection With Raghav Juyal
AD, the contemporary ready-to-wear brand from the House of Arvind Limited, has launched its Spring Summer 2026 menswear collection, Raghav’s Collection X Urban Pause 2.0, inspired by actor and youth icon Raghav Juyal. Alongside the collection launch, the brand has also introduced its new digital platform, adbyarvind.com.
Designed for the modern urban consumer, the collection combines breathable summer fabrics, engineered fits, and versatile silhouettes aimed at delivering comfort with contemporary style. The range reflects AD’s broader brand narrative, “AD is a Movement,” which encourages individuality and self-expression.
Known for his expressive personality and unconventional style, Raghav Juyal represents the spirit of the collection. The collaboration highlights clothing designed to transition seamlessly across work, leisure, and everyday wear, while emphasising comfort-driven design.
To support the launch, the brand has released a campaign film featuring Juyal, showcasing multiple looks from the SS’26 collection. The film highlights relaxed silhouettes, breathable fabrics, and movement-inspired styling, while reinforcing the campaign message “Be the Movement.”
Commenting on the launch, Pranav Dave, Chief Business Officer – Retail at Arvind Limited, said the collection reflects the brand’s philosophy that comfort is not only a product feature but also a mindset. He added that AD focuses on creating clothing suited to the lifestyles of modern men, encouraging self-expression and confidence.
Sharing his thoughts on the collaboration, Raghav Juyal said the concept of Urban Pause resonates with his belief in being comfortable in one’s own skin and staying authentic.
The collection features relaxed yet refined silhouettes designed for men seeking comfort and versatility in urban lifestyles. It will be available across the Arvind Store network and leading e-commerce platforms across India.
As part of its digital expansion, AD has also launched adbyarvind.com, a dedicated online platform aimed at offering consumers an immersive brand experience and direct access to the latest collections.
The campaign has been conceptualised by Plus One Agency.
