Adidas Reports Strong Q4 And Full-Year 2024 Financial Results
Adidas reported a 12% increase in global revenue for 2024, reaching EUR 23.683 billion on a currency-neutral basis. Operating profit rose by over EUR 1 billion to EUR 1.337 billion, while the gross margin improved by 3.3 percentage points to 50.8%.
In Q4 2024, Adidas posted revenue of EUR 5.965 billion, up 19% year-on-year, with the gross margin increasing by 5.2 percentage points to 49.8%.
Adidas CEO Bjørn Gulden stated, “Our performance in Q4 and full-year 2024 was satisfying. We achieved double-digit growth, driven by strong consumer and retailer interest in our sports performance and fashion products. Our localized strategy and trendsetting product lines position us for continued global growth.”
Greater China, a key market for Adidas, achieved seven consecutive quarters of “quality growth.” Revenue in Greater China for Q4 2024 increased by 16.1% year-on-year to EUR 794 million, while full-year revenue rose by 10.3% to EUR 3.459 billion.
