Åhléns Teams Up With TrusTrace To Boost Supply Chain Traceability
TrusTrace, a global leader in supply chain traceability and compliance, has announced a strategic partnership with Åhléns, one of Sweden’s most renowned retail brands, to elevate supply chain visibility, reinforce sustainability risk management and streamline regulatory compliance.
The collaboration comes as Åhléns accelerates its sustainability agenda following a renewed focus on profitability and long-term resilience. By adopting TrusTrace’s AI-integrated traceability platform, the retailer aims to gain deeper insight into its supply chain, enhance risk mitigation and align more effectively with emerging European sustainability regulations.
“We look forward to sharpening our sustainability work even further with this collaboration,” said Nina Vikkula, Head of Sustainability at Åhléns AB. “This partnership gives us a clearer picture of our impact, helps us understand and manage our risks, and strengthens our ability to make informed decisions for a more sustainable business.”
Shameek Ghosh, CEO and Co-Founder of TrusTrace, said the move underscores a growing industry shift toward data-driven accountability. “Our platform will enable Åhléns to centralize supplier data, enhance visibility and proactively manage risks as regulations evolve. We’re proud to support Åhléns on this journey and help future-proof their sustainability and compliance efforts.”
The partnership aligns with a broader European push for robust due diligence, transparent sourcing practices and strengthened traceability infrastructure as new EU sustainability legislation takes effect.
