Archroma Unveils Enhanced High IQ Lasting Color Program At Performance Days 2025
Archroma, a global leader in sustainable specialty chemicals, is introducing its enhanced High IQ Lasting Color assurance programme at Performance Days in Munich. With upgraded performance standards, the programme addresses the growing consumer demand for long-lasting garments while delivering both sustainability and functionality.
“With a forward-thinking approach to sustainable functional fabrics, Archroma enables brands to offer superior performance—from moisture management to vibrant, long-lasting colours,” said Dhirendra Gautam, VP Marketing, Archroma.
The updated High IQ Lasting Color programme integrates Archroma’s innovative AVITERA SE and NOVACRON dyes, ensuring colours remain vivid wash after wash while reducing water and energy consumption by up to 50%.
Archroma will also showcase its SUPER SYSTEMS+ solutions, including EarthColors technology (dyes made from agricultural waste), fluorine-free PHOBOTEX water repellents, Sanitized OX20 odour-neutralizing solutions, and the AVITERA GENERATION NEXT sustainable dye range.
Attendees can visit Archroma at Booth T17, Hall C5, Messe München during Performance Days, March 5-6, 2025.
