June 17, 2024
Corporates

Arvind Ltd Announces Dr. Lakshyaraj Singh Mewar As Brand Ambassador For Primante Luxury Fabrics

Arvind Ltd has appointed Dr. Lakshyaraj Singh Mewar of Udaipur as the brand ambassador for Primanté, its premium suiting and shirting brand.

Kulin Lalbhai, Executive Director of Arvind Ltd, expressed delight at welcoming Dr. Lakshyaraj Singh Mewar to the Primanté family, emphasizing the brand’s dedication to excellence and anticipation of exciting collaborations in luxury fashion.

Dr. Singh, known for his multifaceted achievements in philanthropy, education, sports patronage, business leadership, captivating TED talks and Guinness World Records, shared his honour in collaborating with Arvind as the brand ambassador for Primanté luxury fabrics. He highlighted the partnership’s commitment to elevating luxury and sophistication in fashion.

Primanté offers a fusion of fine-count fabrics, including silk, mohair, lycra, linen and innovative polyfilaments, available at all The Arvind Stores and multi-brand outlets.

The Arvind Store serves as a lifestyle fashion destination, housing brands like “AD” (Arvind premium ready-made collection) and fabric brands like Primanté and Tresca. With multiple store launches each month, the Arvind Store concept is rapidly expanding across India.

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