Denim giant Levi’s has appointed actor Alia Bhatt as its new global brand ambassador, marking a high-profile partnership aimed at reshaping the brand’s positioning in women’s fashion. The collaboration comes at a time when the category is witnessing a shift towards relaxed fits, wide legs and
India’s hospitality sector is becoming the launch pad for a new circular economy play. Enviu, under the Saamuhika Shakti initiative supported by the H&M Foundation, is scaling up its textile waste venture Second Spin, which is repurposing discarded hotel linens into new products, while bringing waste pickers into the formal value chain. The venture, part […]
Collaboration to debut Sunbrella Sling collection in early 2026 Phifer Incorporated has entered into a licensing agreement with Glen Raven Materials Solutions Group to produce Sunbrella-branded Sling fabrics for outdoor furniture, further strengthening its specialty textile portfolio. The partnership combines Phifer’s 70 years of expertise in performance fabrics with
The National Cotton Council (NCC) has launched its “Plant Not Plastic” campaign to raise awareness of microplastic pollution and the role clothing plays in it. The campaign follows a 2025 consumer survey of 974 participants, which revealed that only 33% of respondents were “very aware” of microplastic pollution, and just 42% of those recognized synthetic […]
VDMA-led delegation to showcase technology, after-sales support and training solutions In a push to expand cooperation with Egyptian textile producers, 18 leading German textile machinery companies, including Karl Mayer, will participate in a business delegation to Cairo and Alexandria later this month. The trip, scheduled for September 22 in Cairo and September 24 in
Vandewiele-Savio India has inaugurated a new office in Surat, a key textile hub, aimed at bringing its Bonas Jacquard solutions closer to customers in the region. The expansion enhances the company’s service and support network across India, reflecting a focus on technical excellence, customer-centricity and faster response times. The Surat facility will provide localized
Arvind Ltd, in collaboration with H&M Group and Indian innovation start-up Deven Supercriticals Pvt. Ltd., inaugurated India’s first supercritical CO₂ dyeing machine at Arvind’s Ahmedabad facility today. The cutting-edge technology, patented globally under the SUPRAUNO® brand, uses supercritical carbon dioxide to dye fabrics, eliminating the need for traditional
Domestic reforms, fiscal support and innovation to boost competitiveness India’s Ministry of Textiles on September 8, convened a high-level consultation with micro, small and medium (MSME) textile exporters, focusing on expanding global market reach and enhancing domestic competitiveness. The meeting, chaired by Textile Minister Giriraj Singh, follows a similar
The National Institute of Fashion Technology (NIFT) Patna has signed a Memorandum of Understanding (MoU) with Aditya Birla Fashion and Retail Ltd (ABFRL) to skill and employ rural women associated with Bihar’s flagship self-help group (SHG) programme, Jeevika. The agreement was formalised in the presence of Union Minister of Textiles Giriraj Singh. The initiative aims […]
Amid trade disruption caused by Trump’s tariff imposition, the Indian Textiles & Apparel sector is gearing up to revisit its strategy in order to reset its goals going forward. The exporters as well as manufacturers have started recalibrating trade strategies amid these global uncertainties. The companies are devising strategies to adapt to evolving market dynamics,





















