Better Cotton Expands Egyptian Reach By Partnering CEA
Better Cotton and Cotton Egypt Association (CEA) have announced a new strategic partnership to expand the Better Cotton program in Egypt.
This collaboration aims to further enhance the sustainability and quality of Egyptian cotton production while ensuring fair working conditions for farmers, while CEA is an organisation responsible for promoting and protecting Egyptian cotton worldwide.
The program was first launched in 2020 by the Egyptian Cotton Project, implemented by the United Nations Industrial Development Organization (UNIDO) and funded by the Italian Agency for Development Cooperation and International Islamic Trade Finance Corporation (ITFC).
Through this renewed strategic partnership, both parties will work together to expand the implementation of sustainable farming techniques, provide further training and support to farmers, and ensure compliance with rigorous environmental and social standards.
“By adopting these practices, Egyptian cotton farmers will be supported in reducing water consumption, decreasing chemical pesticide usage, and improving soil health, ultimately leading to more sustainable and resilient cotton production,” Better Cotton said in a press release.
Furthermore, this partnership will enable CEA to leverage Better Cotton’s extensive network of industry stakeholders, including brands, retailers, and textile mills committed to sourcing sustainable cotton.
This collaboration will further facilitate increased market access for Egyptian cotton products, ensuring a fair return for farmers and supporting the growth of the Egyptian textile industry.
