Birla Cellulose Showcasing Sustainability Efforts At Bharat Tex
Birla Cellulose will showcase their unwavering commitment to the global textile industry and sustainability initiatives at Bharat Tex 2024 in Hall 1, Stall G003 at Bharat Mandapam.
According to a Birla Cellulose press release, this participation underscores its dedication to fostering innovation, collaboration, and sustainable practices within the textile sector.
Birla Cellulose is at the forefront of sustainable manufacturing of man-made cellulosic fibers, sourcing its materials from renewable sources within responsibly managed forests.
“This aligns perfectly with the focus on sustainability and environmentally conscious practices,” one of the world’s biggest cellulose fibres added.
Birla Cellulose has launched Birla EcoSoft, a bamboo viscose fibre known for its exceptional breathability, moisture management, and durability compared to conventional viscose.
“Sourced from sustainably managed forests, Birla EcoSoft sets new standards for comfort in the fashion industry, reflecting Birla Cellulose’s commitment to transparency and consumer trust,” the company added.
Furthermore, Birla Cellulose advances its sustainability efforts with the introduction of a revolutionary circular yarn blend, crafted from recycled mechanical textile waste using cutting-edge technology.
This groundbreaking product achieves an impressive 50 percent mechanical recycled fibre content while maintaining high-strength yarn for various fabric and garment applications.
The chemical-free, energy-efficient mechanical recycling process addresses environmental concerns, boasting minimal energy consumption, eco-friendliness, low greenhouse gas emissions, and reduced water usage.
Birla Cellulose has also installed a carbon-disulphide absorption plant in Kharach, Gujarat, employing closed-loop technologies to mitigate carbon disulphide and hydrogen sulfide emissions.
This has helped achieve 90-95 percent recovery rate for sulfur and thereby earning the coveted EU BAT status for the Kharach plant.
The company has also secured the number one position in Canopy’s Hot Button Report 2023 for sustainable forestry practices and innovative solutions, maintaining ‘Dark Green Shirt’ rating for four consecutive years.
In addition to these recent advancements, Livaeco by Birla Cellulose has found acceptance all around the globe owing to its sustainable credentials.
These fibers contain a unique molecular tracer which helps in source verification across the value chain.
Complete information on the journey of fibre from forest to fashion is available through a unique QR Code which can be made available to the consumer conveniently.
Their blockchain technology-based tool – GreenTrack is used to trace upward and downward value chain.
Birla Cellulose aims to display these groundbreaking solutions, reinforcing its reputation as a leader in sustainable textile production at Bharat Tex.
“We are deeply enthused about our involvement in Bharat Tex and look forward to engaging with industry leaders, exchanging ideas, and forging partnerships that will shape the future of textiles,” CMO ManMohan Singh said.
